The sensuous impulse in design is and always will be the attraction and manipulation designers manage to inflict their consumers and admirers with. While many say they are drawn to a particular painting or building because of how it looks, the real reason they show interest is the ugly truth that society, at any time period controls our consumer radar. One might even go so far as to divulge that design is the creation of the consumer. This is clearly the case with many paintings and buildings in the classical periods of design. These were eras of strictness and rationality where society and therefore consumers were looking for designs which were academic and straight. Jacques Louis David’s painting, "The Oath of the Horatii" is a clear example of the period as the style, issues and even the way it was painted are clearly reflected in a serious and logical way.